Review
Get set, go! Entrepreneur Magazine’s Start Your Own Business claims to be “The Only Start-Up Book You’ll Ever Need.” That sounds mighty boastful, but the author’s credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business… except the money, But we’ll show you how to get that, too!”) Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with “Are you ready to be an entrepreneur?” and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure – all the nitty-gritty stuff, plus some long-term thinking. Lesonsky, Entrepreneur’s Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. — Geneevieve Buc (more…)
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