In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
From the Back CoverAn updated and revised new edition of the bestselling advertising guide Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part exposé, Hey Whipple, Squeeze This is an insider’s guide to coming up with great ideas as well as an unapologetic send-up of all that’s heavy-handed, dim-witted, and ineffectual in the industry. Updated to cover the new wave of advertising media, as well as guerilla and direct (more…)
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